buck the trend

 Act contrary to what others are doing.
 ► “The performance of consumer public relations overall proved to be rather indifferent in 1994 compared with 1993, although some consultantcies managed to buck the trend.” (Marketing, May 25, 1995, p. xiii)

American business jargon. 2014.

Look at other dictionaries:

  • buck the trend — Ⅰ. buck the trend ► to do the opposite of what everyone else is doing: » After 25 years as a corporate lawyer, he bucked the trend and went non profit. ► FINANCE, ECONOMICS to have good financial results when other companies, organizations, etc.… …   Financial and business terms

  • buck the trend — buck the trend/system/ phrase to succeed in doing something, even though there is a general tendency for this not to happen Scottish industry bucked the UK trend with a 5% rise in exports. Thesaurus: to succeed in doing somethingsynonym… …   Useful english dictionary

  • Buck The Trend — When a security or a class of assets sees its market driven price move in the opposite direction of the broad market or its competition. The move could be in either direction, but generally occurs as a result of good performance in the face of… …   Investment dictionary

  • buck the trend — verb To go against the norm or the current stand of the main population; have a differing opinion from the majority …   Wiktionary

  • buck a trend — buck the/a trend ► to be different from or not be affected by the way that other people or things are behaving: »Although industry profits were down, MFG is expected to buck the trend and increase profits. Main Entry: ↑trend …   Financial and business terms

  • buck the/a trend — ► to be different from or not be affected by the way that other people or things are behaving: »Although industry profits were down, MFG is expected to buck the trend and increase profits. Main Entry: ↑trend …   Financial and business terms

  • buck the system — buck the trend/system/ phrase to succeed in doing something, even though there is a general tendency for this not to happen Scottish industry bucked the UK trend with a 5% rise in exports. Thesaurus: to succeed in doing somethingsynonym… …   Useful english dictionary

  • Trend — The general direction of the market. The New York Times Financial Glossary * * * trend trend [trend] noun [countable] 1. the general way in which a particular situation is changing or developing: • a New Jersey firm that tracks financial market… …   Financial and business terms

  • Buck — may refer to any of the following: *Bucking by a horse, when the animal raises his hind end and kicks out with both hind legs. *The male of various species of animal, including: **some species of deer mdash; see also blackbuck, Buckskin (leather) …   Wikipedia

  • trend — W2S2 [trend] n [: Old English; Origin: trendan to turn, go around ] 1.) a general tendency in the way a situation is changing or developing trend towards ▪ Lately there has been a trend towards hiring younger, cheaper employees. trend in ▪ recent …   Dictionary of contemporary English

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